Interesting run down of the ways in which the Chicago Transit Authority is going to use social media tools to better connect and service its patron base.
CTA formally enters world of social media with a bang today
The CTA is going "all-in" – finally – on the social media front starting today, with the debut of its Facebook page and Twitter account @CTA, among other customer connection tools.
The transit agency's strategy is for the "social media tools [to] be used to provide customers with timely service information, agency and system news, photos and also … serve as a channel for the agency to engage in a conversation with its customers," according to a press release.
“These social media tools hel…
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