Privacy Concerns May Impact Online Holiday Shopping


A recent join study has revealed that there are growing concerns about privacy and information security among consumer this holiday season. According to reports, 58 percent of respondents say, “they may reduce their online shopping during the holiday season this year because of identity theft and other privacy concerns.” This figure is up from 49 percent of respondents who expressed this view in 2003. Among their principle concerns were identity or credit card theft, fear of spyware being downloaded after purchase and spam concerns. The study was sponsored by TNS a marketing information company, and TRUSTe, an online privacy organization. This is the second annual survey of online holiday buying trends.